Kettlehell Men’s Health (KMH) has a new slogan for its new men’s healthcare cover, which is designed to help staff “rebalance their lives” during the flu season.
The company is taking the slogan “man up” a step further, with a new men to woman section on its website which aims to make the workday more “man-like”.
The new men section, which will run alongside the current men’s section, is titled “Man Up”.
“You are not alone,” it states, adding: “When you feel overwhelmed, tired or just want to recharge, you can get the rest you need with a Men to Man health plan.”KMH will also offer its “Men to Woman” section, offering a range of health advice and advice on “manliness”, with the former referring to “the natural masculine ideal of self-reliance and independence”.
“This is the men’s side of things,” KMH said in a statement.
“We want our staff to be able to relax and take care of their own wellbeing, while helping the men in their life to find the balance of manhood and female roles.”
The new section will run from July 14 to the end of September.KMH’s “Man to Man” section will be available from July 1 to August 31.
In its previous men’s coverage, KMH had a men’s calendar, which featured a “Men up” section.